I developed a complete visual system for the Lucas Naves Institute that ensures consistency and brand strength across all expert courses. From this work, I defined a unified visual identity to be applied to pages and ads, aligning typography, colors, information hierarchy, and component style to create a cohesive experience throughout the institute's digital ecosystem.​

With this foundation, I structured and designed over a dozen landing pages for different classes and programs of Lucas, always focusing on clarity of the offer, visual argumentation, and optimization for conversion. Each page was designed with the student's purchase moment in mind, highlighting triggers, social proof, and the method's differentiators, which allowed scaling campaigns while maintaining quality and performance standards in the institute's digital deliveries.